Beijing, south of CBD Central Business District, 39th floor, Global Building, Light Rain Media Co., Ltd.
In the general manager’s office, Dong Yu carefully flipped through the thick financial statements, and the coffee on the table was already cool.
Light Rain Media has only been established for a few months. It is a new generation of new people in the industry. Up to now, the number of employees has not exceeded 50. However, with the development of the business, the work began to become very busy.
Dong Yu has been working overtime. For her, to be able to master such a dynamic new company, and then grow it up, is a very fulfilling experience.
Knock! Knock!
The door of the room was gently knocked and pushed in without waiting for Dong Yu to respond.
Dong Yu didn’t look up because she knew that only one person in the whole company would do so.
Miss Su Qingmei, Director of Light Rain Media!
Su Qingmei was holding two sheets of printing paper in her hand. She quickly walked to Dong Yu’s desk, smiled and said, “Sister Yu, Wandering Band’s singles publicity results has come out, and it’s 100% to sell!”
Because of excitement, her beautiful face appeared charming and bright red, becoming more and more charming.
Dong Yu put down the report and smiled faintly, “I have invested millions. If this can’t produce results, then I should resign from my general manager position.”
The Wandering Band was not the first band signed by Light Rain Media, but it is the first group to make its debut.
For now, Light Rain Media Company’s strength is undoubtedly very weak in the crocodile-like industry. Although Dong Yu and Su Qingmei have their own family background to rely on, but in this circle, they still have to follow the rules.
Therefore, it is particularly important whether the first packaging operation after opening can succeed or not.
For this reason, Light Rain Media has spent a lot of manpower and material resources. Recently, the whole company has been busy around the Wandering Band. So far, they have seen the preliminary results.
The publicity funds invested in the online media alone accounts for 70% of the budget!
Now that the entertainment industry is so closely connected to the online world, it has become the main battlefield of most celebrities’ propaganda. It is just wishful thinking for later newcomers to come out and buy a place without spending money.
Of course, the effect of spending money depends largely on strength.
Dong Yu is confident in the Wandering Band or, more accurately, in the new songs of the Wandering Band, so she decisively launched the wandering band first, rather than the Northern Needle Band, which was signed earlier.
Su Qingmei’s two pages of thin paper bear her success or failure!
The Wandering Band’s lead single, “In Spring”, hit 115 million on Youshi, with a positive rating of 93.26%!
Tomato Net: 73 million clicks, with a positive rating of 95.02%!
QQ Music: 15.6 million broadcasts, with a positive rating of 97.46%!
NetEase Music: 12.77 million plays, with a positive rating of 96.98%!
Popular radio station:…
Such results, completely hot to the point of being a craze, 100% of the sale is inevitable!
Su Qingmei proudly said, “From the data collected from various websites, the online promotion of this song is the best this year. Both Youshi and NetEase Music hope that we can continue to hit the charts. QQ Music has reevaluated the download value of the new album and intends to negotiate with us again!”
She has no reason not to be proud. QQ Music is the largest music website in China. Relying on hundreds of millions of QQ users, it largely represents the trend of the domestic pop music industry. If it were not for the trend of “In Spring” to become a phenomenal work, the industry giant would not have volunteered to renegotiate the contract with Light Rain Media.
The cooperation conditions originally proposed by the Light Rain Media were directly removed from Pass by QQ Music.
How can the small Light Rain Media be qualified to bargain with them?
Now even Dong Yu also have the feeling of exasperation! She smiled and said, “Then you take Manager Song to have a good talk with them. Our first choice is QQ Music.”
Now the entertainment industry is taking the line of idol stars, earning the fan economy, no matter how popular a song is, it is wishful thinking to get back the cost of propaganda through online or CD sales.
QQ Music has the largest amount of official download. One download song cost 1 yuan, VIP member 0.8 yuan. A song with more than 100,000 paid download is a hit, 300,000 is a big hit, and 500,000 means that it has 99% possibility to be on the top chart.
Most people are used to free online auditions or free pirated resources.
And on this point of money, QQ Music should first split 50%, the singer at least 10%. So, how to earn back the cost?
In the past, in the era of non-smartphones, the sales of hot songs and ring tones were a piece of fat, but now who is still playing this!
Therefore, the funds invested by Light Rain Media now will ultimately be recovered by the Wandering Band through advertising, announcements, performances, variety arts and other channels, and achieve profits.
Of course, because of the huge influence of the Internet, even if it is to lose money and profit, it has to be done.
Su Qingmei smiled happily, “It’s no problem in selling “In Spring”, and it can drive the sales of the whole album. The other two new songs are also full of potential. Maybe we can rely on online sales to earn back most of the cost!”
Dong Yu sighed and said, “It’s a pity that we were not able to sign Lu Chen.”
Speaking of Lu Chen, Su Qingmei’s face immediately became red.
Lu Chen gave a total of three songs to the Wandering Band and Sister Na, plus Qin Yanghan’s own two original songs, a total of five songs to form a mini album, which is the focus of Light Rain Media’s current promotion.
All five songs have been audited by senior people in the industry. As the main hit, “In Spring” has the highest evaluation. Sister Na’s “I Want to Have A Home” and another song also have a good evaluation. Qin Yanghan’s two songs were barely qualified.
For a mini album, three good songs are enough. To Su Qingmei’s dismay, all three songs were written by Lu Chen, even the single to be released by the Northern Needle Band.
Su Qingmei always felt itchy in her teeth whenever she thought about what happened between her and Lu Chen.
Well, she knew she could not be willful in this matter. She pouted her lips and said, “If this young lady talks to him again, and give him the best offer. I don’t believe he will not be moved!”
If Lu Chen’s original works have not been verified by the market, there is still the possibility of uncertainty. However, now, his talent is unquestionable, and even coveted!
The key is that Lu Chen has not signed to any company up to now. He is like a diamond falling on the street. If Light Rain Media does not find a way to change their approach, perhaps there won’t be any chance in the future.
For the future and development of the company, Su Qingmei can still pull down her face. (TN: This means to take a natural attitude.)
But Dong Yu was not optimistic: “That is not necessarily, I feel that Lu Chen will not sign with anyone, but he will do it alone!”
“Or…”
She winked at Su Qingmei and said, “You sacrifice yourself for the company. As long as you can seduce that handsome boy, there won’t be any problem?”
“Sister Yu!”
Su Qingmei’s cheeks immediately became flushed and said, “You are the general manager, if there is someone to be sacrificed, it should be you!”
Dong Yu smiled and said, “I’m an old woman. He will not be interested in me.”
As soon as her voice fell, Su Qingmei pounced on her, and her delicate hands went straight to her vulnerable parts and said, “Then I’ll take it!”
Laughter rang, and the office was full of spring!
And at this moment, Lu Chen didn’t know that someone was thinking of him and that someone has to be sacrificed.
He has just received a call from Tianzhai Music Workshop.
It was Miss Ni, the sales representative of Tianzhai Workshop, who called Lu Chen.
In recent days, besides doing early exercise, Lu Chen basically stayed at home. Except for doing live broadcasting, he has been sorting out songs.
For the 10 songs on his debut album, he has spent a lot of effort to revise the details to make sure that all the songs perfectly match the works in his memory, and to carve the lyrics in order to achieve the effect of excellence.
In addition, Lu Chen also wrote out the compilation requirements of the 10 songs, so that once the partner is confirmed, it will soon be able to enter the production process, saving a lot of communication time.
Most importantly, this kind of work is also a process of improving himself. He does not want to simply write songs according to his memory, and then casually throw them out to make money and become a beetle lying on a golden hill. (TN: Beetle lying on a golden hill. I was unable to find what this means. Most likely it means not using what one’s have to its full potential.)
He hopes that through continuous learning, and assimilating the spiritual wealth from the dream world, he can become a worthy and well-deserved perfect star!
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