Chapter 157 – Sister-In-Law, Help!
From the day the capital was born, every pore was filled with filth and blood.
These two famous sayings perfectly explain the nature of commerce. The early expansion of the domestic Internet industry is a bloody process of fighting and annexation, following the law of the jungle, survival of the fittest1. Several giants all fought out from the Red Sea, and their bones are full of wolf’s nature, devouring everything.
They call it business rules.
However, the domestic political system determined that this kind of limitless barbaric expansion must be curbed, because the result of monopoly of the giants will stifle the spirit of innovation to a great extent, making it difficult for small and medium-sized enterprises to gain a foothold.
And the giants who swallowed up the weak and grown up domestically appear to be very weak in the face of foreign predators.
This situation finally aroused the vigilance and reconsideration of the upper class of society. After a hard game, in September 2005, the Commercial Creative Copyright Protection Act was officially issued. It exists as a supplementary regulation of patent copyright laws.
This regulation targets the new Internet-based industries, protecting the original business creative model of enterprises from plagiarism, imitation, and embezzlement by others, thus promoting industrial upgrading and expansion, forming a good market competition atmosphere, and avoiding falling into a vicious cycle.
The regulation stipulates that commercial creative copyright only accepts applications from business units. After passing the review, a creative copyright protection certificate will be issued, with a validity period of 12 months.
In other words, it will give you a year of development time. After one year, you will face the cruel competition in the market. If you can’t develop and establish an advantageous position during the protection period, then don’t complain if you are defeated by others.
After the commercial creative copyright protection regulations were enacted and passed, the Ministry of Commerce, the Ministry of Information Technology and the General Copyright Administration jointly established the Commercial Creative Copyright Protection Office, referred to as the Creative Protection Office.
The Creative Protective Office is responsible for the examination and approval, supervision and arbitration of commercial creative copyright, and the department has big powers.
And the implementation of regulations and the establishment of the Creative Protective Office have indeed protected the interests of small and medium-sized Internet enterprises to a great extent. It gave them room to survive and develop.
At present, three of the seven Internet giants in China have grown up under the protection of this regulation, and many small and medium-sized creative enterprises have benefited a lot from it. It allows everyone to dare to innovate and be creative!
Interestingly, due to the excellent results of domestic commercial creative copyright protection regulations, European and American countries facing the same problems have adopted similar programs and established corresponding institutions.
As early as a month ago, Lu Chen asked Lu Xi, in the name of Lu Chen Studio, to submit an application for creative copyright protection for the crowdfunding model to the Creative Protective Office, but so far there has been no news.
It’s not easy to apply for copyright protection. The Creative Protective Office is not like the “Greater China Music Library” controlled by supercomputer. It requires tedious manual review, and the time process is naturally very long.
And because of some unknown factors, even original creative models may not be able to get the final approval.
In the industry, this protection certificate is also known as the “golden permit”.
It is said that as long as the company obtains this certificate, it will immediately have the attention to venture capital!
Lu Chen didn’t have the ambition to play a big role in the Internet industry, but he didn’t want to waste this good idea in vain, so he asked Li Mubai to help him find out, or at least inquire about the progress of the audit and see if he had any hope of passing the review.
If there is no hope, then he will directly operate the online crowdfunding, and no longer wait.
Li Murong finished reading Lu Chen’s creative copywriting. He pondered for a moment and said, “Your project idea is very interesting. But it doesn’t involve private fundraising?”
Private fundraising is a minefield, and the crime of illegal fundraising is very serious, and the crowdfunding model really has similarities.
Lu Chen replied without hesitation: “from the perspective of business and capital flow, crowdfunding is actually a form of group purchase, which is essentially different from illegal fundraising!”
“All crowdfunding project cannot be rewarded with equity or funds, and project sponsors cannot promise any financial gains to the supporters. It must be in the form of in-kind, service or media content.”
“Support for a project is a purchase, not an investment!”
With a confident look on his face, he continued: “For example, I want to release a record, launch crowdfunding on the platform, and call on fans to come and subscribe. As long as the funds required for production and distribution are met, it will be declared a success.”
“This model can also be extended to more levels, such as the development of new products, crowdfunding for record production, crowdfunding for book publishing, crowdfunding for film production, and even charity relief can be done through crowdfunding!”
For this project, Lu Chen went through the memories he got in the dream world, and he kept many details firmly in his mind. So, in the face of Li Murong’s query, his answer was watertight.
This kind of self-confidence made Lu Chen show a certain temperament charm that doesn’t match his age.
Sitting next to Li Murong, Su Daiwan’s eyes lit up.
She had thought of something, and nodded slightly, with a smile in her eyes.
Clap! Clap!
As soon as Lu Chen’s voice fell, Li Murong clapped his hands.
The Li family’s Eldest Young Master praised: “It’s wonderful. This is the best new creative model I have heard in recent years.”
He turned to Li Mubai and said, “Mu Bai, of all of your friends, only Lu Chen is really worth associating with. I didn’t run over here in vain this evening.”
Li Mubai scratched his head and smiled, smiling a little silly.
Lu Chen smiled and said, “Brother Li praised me too much. In fact, it’s just a small idea.”
Li Murong shook his head: “Even if it’s a small idea, it also has gold value. The core of your crowdfunding platform’s profit is the project commission, right? Then how to ensure the success of the project and ensure that the project sponsors will not escape with the money is probably the biggest problem It need to carry out strict project review, you alone will certainly not be able to do it.”
The crowdfunding model is mainly composed of project sponsors, supporters and platform. In case the crowdfunding failed, it’s actually simple, just refund the money to the supporters. However, if the project fails in the implementation process, it means that the supporters will not get any compensation.
This is the platform’s exemption clause, but the failure of the project will also dampen the enthusiasm and confidence of supporters, which means a loss of credibility for the crowdfunding platform.
Li Murong’s question can be said to hit the nail on the head.
Lu Chen said calmly: “Yes, because at present, I set up this platform to serve myself. If I want to expand in the future, I will definitely introduce professional managers and work out more comprehensive and guaranteed terms.”
Li Murong nodded with satisfaction.
Among the young people today, there are very few young people like Lu Chen who are so cool-headed and meticulous in doing things.
He said with a smile, “I almost forgot that you are an artist.”
This is not a belittlement, but a compliment, because Lu Chen behaves more like a business elite!
“What’s wrong about being an artist?”
Su Daiwan didn’t agree and said angrily, “I am still an artist!”
Li Murong smiled and didn’t explain. He just gently held her hand gently, his eyes full of affection.
Su Daiwan’s elegant face blushed and she lowered her head shyly.
Li Mubai finally couldn’t bear it and shouted, “Big brother, stop showing off your affection with sister-in-law. After saying so much, can you help?”
This Li Family’s third young master’s idea is very simple, can you just give me a word, why talk so much?
Big brother is really not frank and straightforward!
With Li Murong’s self-control, he couldn’t help staring at his younger brother.
He thought for a moment and said, “Lu Chen, how far are you going to do this project?”
Lu Chen’s heart moved, and said, “My original idea was to make quick money. If Brother Li is interested, you are very welcome to invest, and there is no problem holding share!”
Lu Chen originally planned to obtain the “golden permit”, and serve himself first. If there is interest in venture capital, he would sell it as long as the bid is reasonable. He believed that this money would be enough to repay their family’s debt and there would still be an excess.
If Li Murong is interested, it couldn’t be better!
With the other party’s assets bearing, it is impossible to do anything forcible to him. Even if the situation really happens, at worse, it will be enough to repay Li Mubai.
With the memory wealth of a world, Lu Chen has no fear.
His dream has always been to stand on the brilliant and highest stage, and this has not changed.
But intuition tells Lu Chen that Li Murong may not be able to take a liking to it.
Li Murong smiled and said, “I’ll say Mubai has met a true friend…”
“I’ll tell you what, you two can work together to build this crowdfunding platform, and you can discuss the shares yourself.”
“What?”
Li Mubai immediately jumped up and shouted, “I’m not doing this, how can I rob Brother Chen’s shares!”
“Sit down!”
Li Murong exclaimed, “What robbing. You have to pay for your own investment and exchange share to help your friend start his business, so you don’t have to spend all day drinking and picking up girls and see what you have become!”
“Besides, if you don’t have your shares, in what name do I get involved in this matter? Do you think the people in the office are easy to talk to that you can ask them to help with a casual meal?”
Li Mubai suddenly wilted like frosted eggplant. He honestly sat down again, his eyes growling.
Li Murong sneered: “Don’t try to be sneaky and cheat. After investing in shares, the family won’t give you any money. You have to earn money by yourself, otherwise you will obediently follow the arrangement of the family and marry and have children with the Wang family!”
Li Mubai looked like he was hit by lightning five times by the heaven, with a look of unrequited love.
Li Murong dealt him another fatal blow: “Mushi will return to China next month. This project just allows her to practice her skills and supervise you while convenient. In the future, you will have your share in the family’s business, and you can’t lose it all!”
“Li Mushi…”
Hearing the name, Li Bai was trembling all over and his face changed.
He suddenly fell to the ground and hugged Su Daiwan’s leg.
“Sister-in-law, help!”
___________________
TN: Further explanation: Original text is “Law of the jungle. The weak meat, strong eat”. Literally: “weak (is the) meat, strong eats (the meat); if you are weak, you are the meat; if you are strong, you eat the meat”. Which also means survival of the fittest.
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